Last September 10, bloggers, influencers, and industry insiders were treated to an informative and inspiring talk, the first ever STYLECON.
The event brought together today’s brightest young names in the different fields of style, such as makeup, couture, styling, and modeling. The Lazada Stylecon Panelists are: Sassa Jimenez, Patty Ang, Kelsey Merritt, Bea Constantino, and Angela Yeo. Talks revolved around style and beauty in the age of social media and digital shopping.
Bea Constantino, shares how sometimes the most unexpected things turn out for the best. “Fashion was never my thing when I was young. But through the years, I fell in love with it. Inspiration comes from all over – from people to places and experiences.”
Seeing fashion accessories as an investment was also a highlight in the discussion. Patty Ang, designer for Andi Eigenmann’s Cannes scene-stealer dress, said; “Invest in good jewelry. It’s a great investment because it stands the test of time.”
As for online shopping? Haute Couture designer Sassa Jimenez gave the most practical tip: “Sleep on it. Come back the following day and assess if you still want to push through with the purchase.”
In today’s social media extravaganza, the most interesting topic during the discussion was the effect of social media on fashion trends and individual style. Most of the audience, comprised of bloggers and online influencers, realized that even the experts in individual fields were always on the lookout for inspiration from other people. Fashion blogs, Instagram and online magazines are my daily source of fashion inspiration. It is nice that I could browse Parisian fashion and jump to Asian fashion in a second.
Nowadays social media is an avenue for people to express their passion for fashion through images, and maybe even live their passions as well. “I have to thank the internet because social media gave me my big break as a model,” was Kelsey Merritt’s sentiment on how her fame sky-rocketed due to Instagram. Kelsey’s Instagram account garnered enough attention that the was signed by an NYC-based modeling agency.
Angelo Yeo prepares for her FB Live makeup tutorial.
The discussion was followed by a makeup tutorial sponsored by L’Oréal. Angela, celebrity make-up artist, showed the audience how to achieve an easy “office chic” look. The tutorial was broadcasted through Facebook LIVE via Lazada’s account. As a vlogger, Angela stressed the importance of product reviews when shopping online.
The most important learning from STYLECON was best summed up by Bea Constantino, “Find your passion, always update yourself, and build your brand.”
With more and more people passionate about fashion, Lazada has continually increased inventory with a wide assortment of fashion and health & beauty products. Lazada believes in empowering people to find their passion from the comfort of their homes, be it in fashion, photography, make-up, or the arts. Check out new and exciting finds by visiting www.lazada.com.ph or www.fb.com/LazadaPhilippines